LuxeList Privacy Policy
Effective Date: September 25, 2026
LuxeList LLC ("LuxeList," "we," "our," or "us") is committed to transparency and protecting your privacy. This Privacy Policy explains how we collect, use, store, safeguard, and delete your information when you use the LuxeList app, website, and related features ("Services").
By using LuxeList, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use.
Privacy at a glance
- Your wardrobe is yours. We do not sell your personal information.
- We do not use your photos for advertising.
- We do not let your data train outside AI models without your consent.
- You can delete your account at any time from within the app.
- Optional face, body, or coloring analysis is always your choice.
This summary is provided for convenience. Please read the full Privacy Policy below.
1. Information We Collect
We collect information to operate, maintain, and improve LuxeList. This may include:
1.1 Account Information
- Username
- Email address
- Optional profile photo
1.2 Uploaded Content
- Clothing photos, outfit images, screenshots, lookbook entries
- Metadata you provide (colors, tags, descriptions, preferences)
- Facial and body analysis photos (face, body, color, proportions), if you use these features
You choose what to upload. We do not collect images without your action.
To power recommendations, our systems also generate derived information from your content, such as style and color attributes. This processing is described in Section 3.
1.3 Biometric Information
If you choose to use features that analyze your face, body, or coloring (such as Style Analysis), we may collect biometric identifiers, at your discretion. These features may not be available in all versions of the app. When available, the biometric identifiers we collect may include:
- Facial geometry and measurements (for face shape analysis)
- Body proportions and measurements (for body type analysis)
- Skin tone analysis data (for color analysis)
IMPORTANT NOTICE FOR ILLINOIS RESIDENTS:
Under the Illinois Biometric Information Privacy Act (BIPA), we are required to inform you that:
- We collect biometric identifiers as described above
- These identifiers are used solely to provide personalized styling recommendations and analysis
- We retain biometric data only while your account is active or as needed for legal compliance
- We will not sell, lease, trade, or otherwise profit from your biometric information
- Your biometric data is stored using the same security measures as other personal information
You must provide explicit consent before using any of these features. You can withdraw consent and delete your biometric analysis data at any time from within the app's settings. Deleting your account also removes all of it automatically. No email request is required.
1.4 Usage & Interaction Data
- How you use the app (the features you access, your selections, and your preferences)
- Your feedback on recommendations
1.5 Device & Technical Data
- Device model, operating system, language
- App version
- IP address (at time of request)
- Crash logs, error reports, system diagnostics
- Approximate location (city-level, non-precise)
We do not collect or store precise GPS location.
1.6 Payment Information
- If you purchase through the App Store or website, your payment is processed by third-party payment providers.
- LuxeList does not store credit card numbers.
1.7 Information We Do Not Collect
Unless and until a specific feature that requires it is introduced and separately disclosed, we do not intentionally collect:
- Precise GPS location
- Your contacts or address book
- Microphone or audio recordings
- SMS or text messages
- Health, medical, or fitness data
- Government-issued identifiers or Social Security numbers
- Financial account numbers or credit card numbers
- Passwords to your third-party accounts
If this ever changes, we will update this Policy and, where required by law, obtain your consent before collecting the new category of information.
2. How We Use Your Information
We use the information we collect to:
2.1 Provide and Operate Features
To provide the app's features, including your virtual closet, outfit recommendations, and saved and planned outfits, and to identify, organize, and personalize your experience. If you use these features, we also use your information to provide them (see Section 4).
2.2 Improve Functionality
- Personalize recommendations
- Learn user preferences to enhance styling recommendations
- Refine analysis accuracy
- Improve app stability and performance
2.3 De-identified Data for Service Improvement
We may collect de-identified data derived from your use of our styling features to develop and improve LuxeList's own models and services. This data:
- Is stored without user IDs, email addresses, or account identifiers
- Is not used to identify you
- Is used solely to improve the accuracy and quality of LuxeList's features
- Is deleted when you delete your account
You can turn off use of your data to improve LuxeList at any time in Settings, under Privacy.
2.4 Communication
- Send important service announcements
- Notify you of feature changes or outages
- Respond to support requests
2.5 Security & Prevention
- Detect misuse, abusive behavior, or unsafe activity
- Prevent fraud, violations, and harmful content
2.6 Legal Compliance
- As required by applicable law, regulation, or valid legal process, including subpoenas, warrants, court orders, and lawful governmental requests
- To establish, exercise, or defend legal claims
2.7 Fraud Prevention, Safety, and Enforcement
We may use and retain information as reasonably necessary to:
- Detect, investigate, and prevent fraud, abuse, or unsafe activity
- Enforce these terms and our policies
- Protect the rights, property, and safety of our users, the public, and LuxeList
- Cooperate with law enforcement and respond to legal requests
- Preserve evidence and resolve disputes
We do not sell your personal information, and we do not share it with advertisers for targeted advertising.
3. How We Process Your Data
LuxeList uses artificial intelligence, machine learning, and other automated technology to identify and organize your clothing, analyze images, and generate outfit recommendations. Some of this processing is performed by trusted third-party service providers acting on our behalf and under contract, in the categories described in Section 7. We may change the providers, models, and underlying technology we use over time while maintaining comparable privacy protections.
This processing occurs because you request styling features, to provide the Services to you, and, where required, based on your consent. We use only the information reasonably necessary to operate the features you request.
3.1 What We Send to Service Providers
When you use styling features, we may securely transmit the content and information needed to generate your results. Depending on the feature, this can include your uploaded photos and prompts, your style preferences, approximate location (for weather-based recommendations), an account identifier, and styling data derived from your content (such as style and color attributes). Facial and body analysis photos and derived measurements are transmitted only if and when you use these features.
3.2 Limited Retention
Data sent to service providers is used only to generate your requested results. We do not allow your data to be used to train external models without your explicit consent.
3.3 Accuracy Disclaimer
Automated, AI, and machine-learning-based features may:
- Be incomplete, inaccurate, or subjective
- Misidentify or misclassify items
- Omit information or produce inconsistent results between sessions
Results are informational and for personal styling only, are not professional advice, and should be used at your discretion.
4. Facial, Body, and Color Analysis
These features may not be available in all versions of the app. If and when they become available and you choose to use them, the following additional protections apply, and we will obtain your explicit consent through an in-app dialog before collecting any biometric information:
4.1 Biometric Data Collection & Use
Explicit Consent Required: You must provide explicit consent before we collect any biometric information. An in-app consent dialog will explain:
- What biometric data we collect
- How we use it
- How long we retain it
- Your right to refuse or withdraw consent
Purpose: Biometric data is collected solely for:
- Face shape analysis and styling recommendations
- Body proportion analysis for fit recommendations
- Color analysis for personalized palette suggestions
Not Used For:
- Identity verification
- Authentication
- Surveillance
- Medical diagnosis
- Sharing with third parties (except secure service providers necessary for analysis)
4.2 Biometric Data Storage & Retention
- Biometric data is stored securely using encryption
- Retention: Only while your account is active or as required by law
- Upon account deletion, all biometric data is permanently deleted (see Section 12)
- Backups containing biometric data are generally purged within about 90 days
4.3 Your Biometric Rights
You have the right to:
- Refuse consent to biometric data collection (you can still use features that do not involve biometric analysis)
- Withdraw consent at any time
- Request deletion of your biometric data
- Receive a copy of your biometric data
To withdraw consent or delete your biometric analysis data, use the controls in the app's settings. No request or email is needed. For a copy of your data, contact support@luxelist.app.
4.4 Accuracy Limitations
Lighting, angles, and camera quality may affect results. Results may change or be imperfect.
4.5 Results Are Subjective
Analysis results are subjective and provided for personal insight and entertainment. They are not a judgment of you. We are not responsible for dissatisfaction with results or styling outcomes.
4.6 No Automated Decisions About You
Our biometric analysis and other automated features are used only to provide personal styling suggestions. They are not used to make decisions that produce legal or similarly significant effects about you, including decisions related to:
- Employment
- Credit or lending
- Housing
- Insurance
- Education
- Identity verification or law enforcement
5. Legal Basis for Processing
Depending on your region, we process your data on these bases:
- Contract: to provide the Services
- Consent: for uploading images and, if and when available, biometric analysis and data collection
- Legitimate Interests: improving UI/UX, app stability, security, and pseudonymous analytics
- Legal Obligation: complying with applicable law
6. Data Storage & Retention
Your data may be stored using:
- Secure cloud storage and infrastructure operated by reputable providers
- Encryption in transit and at rest
- Optional local device storage (if later enabled)
6.1 Retention Periods
We retain data only as long as necessary for:
- Account functionality
- App performance
- Security
- Legal obligations
Specific Retention Periods:
- Account data: While account is active, then generally up to 90 days in backups after deletion
- Biometric data: While account is active, then generally up to 90 days in backups after deletion
- Transaction records: 7 years for tax/legal compliance
- Aggregated analytics: Indefinitely (anonymized, cannot identify you)
6.2 Backups
Some data may remain in temporary backups until they rotate out, generally within 90 days.
6.3 No Guaranteed Preservation
We take reasonable steps to protect and preserve your data but cannot guarantee against:
- Data loss
- Syncing issues
- App bugs
- Corruption
- Cloud outages
LuxeList is not liable for any lost or corrupted data.
6.4 Business Transfers
If LuxeList is involved in a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will require the recipient to honor this Privacy Policy, or we will notify you and, where required by law, obtain your consent before your information becomes subject to a materially different policy.
7. Third-Party Services
To deliver LuxeList, we may use secure third-party providers for:
- Authentication
- Cloud storage and hosting
- Crash reporting and diagnostics
- Analytics (anonymized)
- Payment processing
- AI and machine-learning processing
Categories of Data Shared:
- Cloud Storage: Account data, images, closet items
- AI/ML Processing: Images, text prompts
- Payment Processors: Transaction amounts, timestamps (not credit card numbers)
- Analytics: Anonymized usage patterns, feature interactions
We work with third-party processors that:
- Are subject to data processing terms or agreements where required
- Use industry-standard security measures
- Are prohibited from using your data for their own purposes
8. Cookies & Local Storage
We may use:
- Cookies (web)
- Local device storage
- Caching
These help you stay logged in and improve performance. You may clear these manually at any time.
Types of Cookies:
- Essential: Required for login and core functionality
- Performance: Help us improve app speed and reliability
- Analytics: Track pseudonymous usage patterns to improve the app. Analytics is never used for advertising. To request deletion of analytics data associated with you, email support@luxelist.app.
9. International Data Transfers
If you access LuxeList from outside the United States, your data may be processed in the United States or other regions where our service providers operate.
By using LuxeList, you consent to this transfer.
For EU/UK Users: We implement appropriate safeguards, including:
- Standard Contractual Clauses with third-party processors
- Encryption in transit and at rest
- Access controls and security audits
10. Children's Privacy
LuxeList is not intended for users under 13 years old.
We do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13, we will:
- Promptly delete the account
- Permanently remove all associated data
- Notify the account email address
Parents/Guardians: If you believe your child has created an account, please contact us immediately at support@luxelist.app.
COPPA Compliance: We do not knowingly collect information from children under 13, as required by the Children's Online Privacy Protection Act.
11. Your Privacy Rights
11.1 General Rights
You have the right to:
- Access your data
- Download/export your data
- Update or correct inaccurate information
- Request deletion of pseudonymous analytics data associated with you (email us; analytics is never used for advertising)
- Delete your account and all associated personal data
11.2 California Residents (CCPA/CPRA)
California residents have additional rights:
Right to Know:
- What personal information we collect
- How we use it
- What categories of third parties receive it
Right to Delete:
- Request deletion of your personal information (with certain exceptions)
Right to Opt-Out:
- We do not sell personal information, so there is nothing to opt out of
Right to Non-Discrimination:
- We will not discriminate against you for exercising your rights
To exercise your California rights: Email support@luxelist.app with subject line "California Privacy Rights Request"
11.3 European Union/UK Residents (GDPR/UK GDPR)
EU/UK residents have additional rights:
- Right to rectification: Correct inaccurate data
- Right to restriction: Limit how we process your data
- Right to data portability: Receive your data in a machine-readable format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: For biometric data and other consent-based processing
To exercise your EU/UK rights: Email support@luxelist.app with subject line "GDPR Rights Request"
Supervisory Authority: You have the right to lodge a complaint with your local data protection authority.
11.4 How to Submit Requests
Email: support@luxelist.app
We will respond within:
- 30 days (general requests)
- 45 days (California requests, can be extended to 90 days if complex)
- 30 days (GDPR requests, can be extended to 90 days if complex)
To protect your account, we may ask you to verify your identity before we act on a request, for example by confirming access to the email address on the account. We will not use information provided for verification for any other purpose.
11.5 Other US State Privacy Rights
If you live in a US state with a comprehensive privacy law (such as Colorado, Virginia, Connecticut, Utah, Texas, Oregon, and others), you may have rights similar to those described above, including the rights to access, correct, delete, and obtain a portable copy of your personal information, and to opt out of the sale of personal information or targeted advertising. We do not sell your personal information and do not use it for targeted advertising. To exercise any of these rights, email support@luxelist.app. If we decline a request, you may appeal by replying to our response.
12. How to Delete Your Account & Data
12.1 Account Deletion Process
You may delete your LuxeList account at any time through the in-app settings:
LuxeList App → Settings → Account → Delete Account
When you confirm deletion, your account will be scheduled for permanent removal.
If you cannot access your account, you may request deletion by emailing: support@luxelist.app
For security, we may require identity confirmation before processing a manual deletion request.
12.2 What Is Deleted
When you delete your account, we permanently remove all personal data associated with your account, including:
Account Information:
- Name
- Email address
- Optional profile photo
- Authentication records
- Account preferences and settings
Uploaded Images:
- Clothing photos
- Outfit and lookbook images
- Screenshots or moodboard items
- Any edited or enhanced images
- Facial and body analysis photos (face, body, color, proportions)
Biometric Data:
- Facial geometry and measurements
- Body proportion data
- Skin tone analysis data
- Any derived biometric identifiers
Closet & Preference Data:
- Closet items and metadata
- Style tags, seasons, categories, attributes
- Favorites, likes/dislikes
- Planner items and outfit history
- Biometric analysis results and saved analyses
- Recommendation preferences and personalization models
Service Interaction Data:
- Chat prompts and conversations
- Recommendation session logs
- Classification results
- Generated outputs stored under your account
Analytics Linked to You:
- Any analytics data that can identify your account is removed or anonymized
Once deletion is complete, your account cannot be recovered.
12.3 What May Temporarily Remain
Certain information may still exist for a limited time, even after account deletion:
Backups (30-90 Days):
- For security, integrity, and disaster recovery, LuxeList uses automated backups that may include account data
- Backup files cycle out automatically
- Data in backups is inaccessible for normal use and is not processed
- Once backup rotation completes, all deleted account data is fully purged
- Backup retention: generally within 90 days after a deletion request
Legal Compliance Records: We may retain minimal records if required to:
- Prevent fraud
- Comply with financial, tax, or legal obligations (e.g., transaction records for 7 years)
- Document user consent or Terms of Service acceptance
- Respond to disputes or legal proceedings
Legal retention records never include:
- User-uploaded images
- Personal styling data
- Biometric identifiers
- Closet items or preferences
Aggregated or Anonymous Data:
- Some analytics may be retained only in anonymized form, meaning it can no longer identify you
- Used solely to improve product functionality
- Examples: "80% of users use classification feature" (not "User X used this feature")
Anonymized Service Improvement Data:
- Anonymized data derived from styling-feature usage may be retained after account deletion
- This data contains no user IDs, device information, or personal identifiers and cannot be linked to your account
- It is used solely to improve the quality and accuracy of LuxeList's services
12.4 Data Deletion Timelines
Immediate Actions (0–7 Days):
- Your account becomes inaccessible immediately
- Login credentials are invalidated
- All active user data is deleted from production databases and file storage
- Cloud storage containing your images is deleted
- Biometric data is deleted from active systems
Third-Party Processor Deletion:
- We notify service providers to delete any cached or temporary data
- Third-party processors delete or de-identify data in line with their applicable retention terms and our agreements with them
Backup Purge Window (30–90 Days):
- Deleted data may remain in encrypted backup systems until backups refresh
- It is never used, processed, or re-linked to an account during this retention window
- All data (including biometric data) is automatically purged when backups rotate
Target Retention Window: generally within 90 days from a deletion request for all data types
12.5 Deletion of Specific Data Types
You may request deletion of specific data types without deleting your entire account:
Delete Biometric Analysis Data Only:
In the app, open Settings and delete your biometric analysis data. This keeps your account and closet. No email is needed.
We will:
- Delete all analysis results
- Delete facial geometry, body measurements, and color analysis data
- Retain your account and closet items
- Disable these analysis features for your account
Timeline: generally within 7 days for active data and 90 days for backups
Delete Specific Images:
You can delete individual images through the app:
- Navigate to the image
- Select "Delete"
- Confirm deletion
12.6 Data Export Before Deletion
Before deleting your account, you may request a copy of your data:
To request data export:
Email support@luxelist.app with subject: "Data Export Request"
We will provide:
- Account information (name, email, creation date)
- List of closet items with metadata
- Uploaded images (in downloadable format)
- Styling history (if requested)
- Preference settings
Format: ZIP file containing JSON data and image files
Timeline: Within 30 days of request
12.7 Deletion Confirmation
If you would like written confirmation that your account has been deleted, email: support@luxelist.app
Include in your request:
- Your name
- Email address associated with the account
- Type of confirmation needed
Response time:
- General confirmation: Within 7 business days
- California (CCPA) requests: Within 45 days
- EU/UK (GDPR) requests: Within 30 days
- Illinois (BIPA) requests: Within 30 days
12.8 Account Deletion Is Permanent
Once deletion is complete:
- You cannot recover your account
- You cannot recover closet items, images, outfits, or preferences
- You must create a new account to use LuxeList again
- Personalization will not be retained
- Previous subscription benefits are not restored
We cannot restore deleted data under any circumstance.
12.9 Copies You Have Downloaded and Cached Content
- Deleting your account or content does not delete copies you have already downloaded or saved outside LuxeList (for example, images saved to your device or shared with others).
- Temporary cached copies may remain on your device or in our systems until they are refreshed or cycle out in the normal course of operation.
13. Data Security
We use appropriate administrative, technical, and physical safeguards designed to protect your information, including:
- Encryption of data in transit and at rest where appropriate
- Access controls and authentication
- Limiting access to personal data to authorized personnel with a legitimate business need
- Selecting service providers that we believe maintain reasonable security practices
- Procedures to investigate suspected security incidents
- Secure deletion practices
No Absolute Security Guarantee
No system is 100% secure. You acknowledge and accept this risk.
LuxeList is not liable for breaches beyond our reasonable control.
Data Breach Notification:
If a breach occurs that may affect your rights, we will notify you and relevant authorities as required by law (within 72 hours under GDPR).
14. User Responsibility
You are responsible for:
- Securing your login credentials
- The content you upload
- Respecting copyright and privacy rights
- Not violating laws
- Not misusing biometric analysis or styling features
- Obtaining consent from others before uploading their images
- Logging out on shared or public devices
- Keeping your device secure and the app updated
LuxeList is not responsible for:
- User copyright infringement
- Misuse of uploaded images
- Results generated from unsafe prompts
- Images uploaded without proper consent
15. User-Generated Content & Image Rights
15.1 Ownership
You retain ownership of all content you upload.
15.2 License to LuxeList
By uploading content, you grant LuxeList a limited, non-exclusive license to:
- Process images for analysis
- Store images in your closet
- Display images back to you in the app
- Generate recommendations based on your content
- Create anonymized, non-identifiable data from your interactions with styling features to improve our services
We do not:
- Share your images with other users
- Use your images for marketing without explicit permission
- Sell or license your images to third parties
15.3 Third-Party Content
Important: If you upload screenshots of clothing from brands, influencers, or social media:
- You are responsible for ensuring you have the right to use those images
- LuxeList is not liable for copyright claims
- Trademark rights belong to their respective owners
Trademark Disclaimer: All brand names, logos, and trademarks displayed in classification results are the property of their respective owners. LuxeList does not claim ownership or endorsement.
16. Changes to This Policy
We may update this Privacy Policy to reflect:
- Changes in features
- Legal requirements
- Security improvements
LuxeList may also introduce new features or operate in new regions that involve additional information or new privacy laws. Where that happens, we will update this Policy and, where required, obtain your consent before the new practice takes effect.
Notification:
Significant changes will be notified in-app or via email. Continued use indicates acceptance of updated terms.
17. Contact Us
For privacy questions, concerns, or data requests, contact us at:
Email: support@luxelist.app
For privacy-related legal requests, please contact us via email at support@luxelist.app.
Response Time: We aim to respond within 7 business days for general inquiries, with formal deadlines for legal rights requests as outlined in Section 11.
Last Updated: September 25, 2026